Mark Zuckerberg recently announced that the Facebook-owned messaging service WhatsApp now has more than 1.5 billion active monthly users. Also, the users are exchanging more than 60 billion messages on a daily basis.
Mark Zuckerberg also added further that, Facebook-owned Instagram is now the most popular Story-sharing product, followed by WhatsApp. Also according to a report by the TechCrunch, Instagram Stories and WhatsApp Status features now have 300 million daily active users (DAUs) — compared to 178 million Snapchat users.
In 2014, the social media giant Facebook had paid $19 billion to acquire WhatsApp. Also that time WhatsApp had a monthly active user of 450 million and 315 million users were daily active on WhatsApp. But after the acquisition, WhatsApp came a long way. There are some modded versions of WhatsApp like GBWhatsapp latest available with some extra features.
Mark Zuckerberg also mentioned that according to Facebook’s research across social media apps, total social media posting to Stories would soon exceed compared to post feed.
In the end, all we can say that Facebook’s move to buying WhatsApp was definitely a great move. Also if Facebook would not have made an acquisition for WhatsApp maybe Google have done. Also now Facebook has started monetizing the WhatsApp messaging platform by introducing their recent product WhatsApp business.
The WhatsApp business is a platform which helps the sellers and buyers connect over a messaging platform efficiently. The app already has more than 1million of installs on the Google play store, and the company is planning to charge the business owners for additional commerce, customer service or broadcasting tools.
Also with such massive number of users, the business owners will definitely not mind paying WhatsApp to get more sales. So let’s just wait and see what the company is planning for the world or how they are going to get more users and increase the revenue for WhatsApp business.